Ethal Woods. Modern Interior Design. August 30th , 2017.
A 900m2 (9,688ft2) exhibition room is organised in different zones that display the wide range of materials and complements of the brand. A 170m2 (1,830ft2) area is set aside for reproducing a dwelling using these materials: the Premium House
This impression wanes at dusk, as the glow from the horizontal slit windows and the vertical glass slots animates the street facade, making the aluminum appear more as a screen than a mass, and invites the eye toward, but not into, the house.
The fourth and fifth floor are designed to act as a quiet refuge from the chaotic workload and frequent overseas travel, as well as to provide and elegant space for the entertaining and private realm of a young family.
The solid cherry wall and two story high bookcase and the delicate staircase enclosing these private functions, are punctured by high windows and pre-existing skylights, allowing light to penetrate while preserving a sense of serene calmness.
In this project, we applied the principle of parametric architecture again, however, this time the design was more complex and elaborated: there is no space between panels (the viewers won’t care about dust), that’s why the wall looks like a complex monolithic element with intricate curves, some features serve as shelves, and some of them are decorative only. This makes the room look ultramodern, the composition being somewhat compensated by making the bed corner in a light art deco style: a leather quilted bed with a ceiling-high head, soft and warm lighting – all this makes the room cozy and allows admiring the architectonic design ‘from the outside’. Because the architectonic wall is in focus, we decided to use a restrained combination of graphite grey and white.